ALEX is a brand of Alexandave Industries Ltd., which was founded in Taiwan in 1980 and mainly deals in home weight training equipment.

Initially, we collaborated with Karstadt, a well-known German department store, to launch the ALEX brand, and have since established ourselves in the German fitness market.

Since then, ALEX has been recognized for its design and manufacture of free weight equipment, including barbells, plates, and dumbbells, and its affordable yet high-quality products have been supported by fitness and training enthusiasts around the world for over 40 years.

This is a brand that has been sold at our THINK Fitness and fitness shops for over 20 years.

~Scenes from the exhibition event~

Free weight equipment such as barbells, plates and dumbbells are particularly highly rated.

The biggest appeal is that it is reasonably priced yet high quality.

We also actively sponsor and promote domestic and international sporting events and competitions.

~ALEX's popular products~

935 yen to 19,800 yen

1,210 yen to 14,190 yen

385 yen to 9,460 yen